We are aware that, if you’re a beginner, the thought of optimising for WordPress SEO can be overwhelming.
But no need to worry; it doesn’t have to be difficult. After learning the fundamentals, you too can start applying them to your own website, or you should try to consult with our marketing team to optimize your website.
Introduction
Search engine optimization, or SEO, is a optimization technique employed by website owners to rank better in search engines and get more visitors. It simply involves building a website with code and formatting that is optimised to make it simple for search engines to find your website.
Without optimization, search engines won’t know how to rank your content. Your website won’t show up in the search results pages when people look for the topics you write about, losing you out on all that traffic. To maximise their search traffic, it is crucial for all owners to make their websites search engine friendly.
To apply the techniques below, you don’t need to be an expert. If you already use WordPress, you already possess the necessary skills.
Let’s get your website optimised now.
-
Check the Visibility Settings for your site
WordPress comes with a option to hide your website from search engines. This is because to give you time to work on your website before it’s ready to go live. However, sometimes this option can get checked accidentally and it makes your website unavailable to search engines. Make sure it is unchecked if the site is not appearing in search results.
Log in to the admin area of your WordPress site and visit the Settings » Reading page, scroll down to the ‘Search Engine Visibility’ section and uncheck it.
-
Use SEO Friendly URL Structures
SEO friendly URLs contain words that clearly explain the content in the page, and are easy to read by both humans and search engines. Using SEO friendly permalink structure improves your chances of getting better positions in search results.
You can check and update your WordPress site’s permalink structure by visiting the Settings » Permalinks page. Select the post name option and then click the ‘Save Changes’ button to save your settings.
